Photography for American Express’s “Shop Small” Campaign with Chelsea Flowers of Whimslow
One of the most rewarding parts of my work as a photographer is collaborating with businesses and marketing teams to create imagery that truly represents a brand. Recently, I had the pleasure of working with Eulogy Marketing on photography for the American Express Shop Small campaign, featuring Chelsea Flowers of Whimslow, a beautifully run independent florist near Manchester.
The American Express Shop Small campaign celebrates independent businesses across the UK, highlighting the passion, craftsmanship, and community behind them. For this shoot, the focus was on Chelsea Flowers of Whimslow, a local florist known for its elegant arrangements and welcoming atmosphere.
For this project, the images needed to work across a variety of platforms, including:
Digital marketing
Social media
PR and editorial coverage
Campaign materials
On the day, I was working along side a videographer and the marketing team to capture still photography for the campaign. It was important for the images to capture the staff working, american express branding throughout the business as well the quintessential "shop small” imagery.
As always, it’s very exciting to see my images out in the wild, so I was delighted when one of my images was the featured header picture for the American Express Shop Small website page.
